27th november 2009|Oasis customers love Katy ROSÉ

Customers at the high street fashion retailer Oasis were treated to a glass of Thatchers Katy Rosé at 13 fabulous shopping parties.

Marking the success of newly restyled stores at retail centres throughout the country, Oasis customers invited to the shopping parties were offered a glass of Katy Rosé when they arrived to help celebrate and add to the party spirit.

Thatchers Marketing Manager Yvonne Pestridge says, “This was a fantastic way to promote Katy Rosé to Oasis target customers, who are stylish, fashion conscious women in their late 20s. As well as sampling, Katy Rosé branding was included on invitations to the shopping parties, as well as in-store promotion boards and leaflets. It certainly caught people’s attention, with displays of Katy Rosé bottles and glasses placed near to the entrance and near the cash desk in each store.

“Oasis recorded increased footfall through their doors during these special events. There was a great atmosphere, with many of the stores hiring a DJ for the evening too.

“Feedback from Oasis customers about Katy Rose was excellent, everyone was really taken with our new cider.  Many people said they would definitely look to buy it in future.”

The Oasis shopping parties were held in Richmond, Colchester, Bromley, Lakeside, Bristol Cribbs Causeway, Islington, Oxford, Cardiff, York, Brighton, Leeds, Leicester and Nottingham.

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For further information contact:
Penny Adair, PR Manager, Tel: 0117 9040173