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Brands to stock

We have a range of ciders to suit everyone…

Our number one and most versatile brand:

Thatchers Gold ABV 4.8%

Thatchers Gold is our number one brand. Crafted in Somerset, the home of cider making, Thatchers Gold is full of flavour blended from the highest quality apples, here at Myrtle Farm. A medium dry golden cider, with a smooth and refreshing taste. If you can only fit one cider on your bar, it needs to be Thatchers Gold

Reasons to Stock
• No.2 best-selling draught apple cider in the UK*
• Highest rate of sale of all draught apple ciders*
• Huge consumer following and loyal fan base
• Consistent and premium quality cider
• Broad demographic appeal to suit all your customers
• Premium distinct branding
• ATL campaign

POS Support
• Glassware
• Drip mats
• Tent Cards
• Short Bar Runners
• Long Bar Runners

Formats
• Draught 50L
• 500ml Bottle
• 440ml Can
• 500ml Can

Food Pairing
Thatchers Gold cuts through rich foods with surprising ease, as well as spiced and Asian foods. It’s brilliant with cheese, particularly blue cheese, but it really comes into its own with some good
old fish and chips. Pairs very well with desserts too, lifting the sweetness and naturalizing the levels of sugar on the palate.

Our fastest growing refreshing brand:

Thatchers Haze ABV 4.5%

Thatchers Haze is a cloudy premium cider crafted with Discovery, Falstaff, Gala and Jonagold apples to create a crisp sweet finish. It is the juice of the Jonagold apple that brings a naturally cloudy appearance to this chilled cider.

Reasons to Stock
• A modern twist on a traditional cider
• Growing fan base and reputation
• An accessible, modern premium crafted cloudy cider
• Supported by a multimillion pound above the line advertising campaign
• Branding carries the same visual elements from Thatchers Gold to drive stand out and trial
• Appealing to a younger demographic
• Perfect second tap option – offering drinkers a trusted brand, premium trade up and something different which fits with sweeter taste profiles.

POS Support
• Glassware
• Drip mats
• Tent Cards
• Long Bar Runners

Formats
• Draught 50L
• 500ml Bottle
• 440ml Can

Food Pairing
The sweet freshness of this cider means it will easily carry strong aromatics and a little chilli heat. Sticky, charcoal BBQ flavours also work extremely well with this cider.

Looking to stock something different?

Thatchers Rascal ABV 4.5%

There’s a dark shadow in the night. An amber silhouette in the light of the moon. But it’s not all mischief and mayhem. Rascal is the guardian of the bittersweet Redstreak, Dabinett and Tremlett’s apples we use to craft this unique cider. Amber and full bodied with roguish complexity. Brave bitterness balanced with smooth sweetness.

Reasons to Stock
• Playful character brand that brings fun and intrigue to the category
• Distinctive and recognisable premium branding
• Made with bittersweet apples for the more discerning cider drinker
• On Trade – Draught and bottle – Premium cider for outlets looking for something different. By stocking Thatchers Rascal you get an exclusive copper font and glass.
• Off Trade – Bottle – Recruiting new people to the cider category with something different.

POS Support
• New stemmed pint glass
• New copper font
• New wooden tap handle
• New tap hanger
• Drip mats
• Tent Cards
• Long Bar Runners

Formats
• Draught 50L
• 500ml bottle

Food Pairing
Thatchers Rascal is the perfect companion to many spicy dishes. The orchard aroma and bittersweet nature of this craft cider guarantees to inspire the rascal within us all and will carry sweet dishes well, showing its true colours and versatility in food pairing.

Our sweet new addition to the range:

Thatchers Rosé – ABV 4 %

Thatchers Rosé is made with a blend of naturally sweet, rosy-red dessert apples including Pink Lady, Fuji and Gala to create a deliciously sparkling cider bursting with fruity apple flavours. Best served chilled.

Reasons to Stock
• Something different in the category to engage your consumers
• Sweet & vibrant, appealing to younger drinkers with a sweet taste profile
• Lower abv at 4%
• Encourages drinkers from other categories

POS Support
• Stemmed half pint glassware
• Tent Cards

Formats
• Draught 50L
• 500ml bottle

Our Premium Bottled Ciders:

Thatchers Katy ABV 7.4%

Thatchers Katy is a single variety cider crafted from only the finest Katy apples.
It is a light, fragrant, softly sparkling medium dry cider with a distinctive character all of its own. A real must for all true cider lovers and the perfect complement to food.

Reasons to Stock
• A single variety cider that is unique to the market made only with the Katy apple.
• Thatchers Katy has a strong consumer following
• Ideal for consumers looking for a super-premium cider

Food Pairing
Its light fruity feel works well with delicate savoury flavours and is perfect with citrus and chilli. This is a great drink to cleanse the palate.

Thatchers Vintage ABV 7.4%

Matured in our century old oak vats Thatchers Vintage is a rich, golden medium dry cider. It’s well balanced and mature with a distinctive depth of character.

Reasons to Stock
• Made using the pick of the apples from the previous year’s crop
• Ideal for consumers looking for a premium cider
• Supports heritage and provenance values
• Traditional cider made with the craftsmanship built up from 1904

Food Pairing
Try Vintage with bold, savoury dishes; these create a perfect marriage with the oak aged flavours of Thatchers Vintage. Beef, lamb and spiced chutneys are ideal.

POS Support
• Stemmed half pint glassware
• Thatchers Bar Towels
• Thatchers Rubber Bar Runner

Formats
• 500ml bottle

Continuing to support and invest in our brands:

Multimillion Pound National advertising campaign

• NEW TV advertising campaign.
• NEW Cinema campaign
• Outdoor advertising campaign.
• PR & trade press advertising.
• Events sponsorship.
• Sporting sponsorships.
• National sampling events.
• Premium POS and merchandise support.
• Social media and digital campaigns.