Join our Juicy Apple Free Pint Campaign
We’re encouraging the nation to head to the pub to grab one of 8,000 free Juicy Apple pints – and we want you to be involved!
Join our Thatchers Juicy Apple campaign to offer your customers the chance to buy a Juicy Apple pint and get one free to share – all funded by us.
The campaign is free to join and easy to run – serve the pints of Juicy Apple as normal, receive the money and we’ll reimburse your customer for one pint direct through a simple receipt upload.
How will the campaign benefit your venue?
The campaign will encourage pub visits, meaning more footfall to your venue as a Thatchers Juicy Apple stockist.
We’ll drive rate of sale of Thatchers Juicy Apple by encouraging pint purchases – importantly, meaning more cash in the till for you.
Your venue will also benefit from additional point of sale support including posters, tent cards and posters.
What do you need to do?
- First-up, sign up to the campaign via the form below before 17th April.
- We’ll add you to the campaign – including free social media support & point of sale displaying the 2-4-1 offer.
- Once the campaign begins on 4th May 2026, serve your Juicy Apple pints as normal & receive money from the customer.
- Hand the customer an itemised receipt – stating ‘Thatchers Juicy Apple’ and the pint price.
- The customer does the rest and receives money directly from us.
- Make sure you remove the point of sale at the end of the campaign – 29th June 2026.
How does it work?
- Your customer will spot the offer via the social media campaign or in venue point of sale.
- They’ll head to the microsite, showing them how to receive their money back.
- They’ll head to the bar to purchase two pints of Thatchers Juicy Apple.
- After receiving their itemised receipt, they’ll upload a picture to the campaign microsite.
- We’ll reimburse them the full cost of 1 pint within 7 days.
