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Introducing our alcohol-free Cider, Zero

We’ve introduced our first alcohol-free cider, Thatchers Zero.

Thatchers Zero has all the appley aromas and crisp refreshment expected from our master cidermakers here at Myrtle Farm. With a beautifully bright, golden appearance, crisp, medium dry taste, and fruity aroma, this is a drink that looks like cider and tastes like cider. If you’re looking to moderate your alcohol consumption, then at 0.0%*, Zero will appeal to you!

Crafted using a selection of our favourite bittersweet apple varieties, the blend of traditional and modern apples creates an alcohol-free cider with body, smoothness and character. We use our own unique process to create Thatchers Zero.

“We’ve taken a lot of time and care in the production of Zero,” says Martin Thatcher.

“Created to be full of taste from the start, this is a no-alcohol cider that meets the growing consumer expectation for moderation, but just as importantly offers great character and is something special and enjoyable to drink. It offers the premium experience people are looking for when choosing an alcohol-free alternative.”

Yvonne Flannery, Head of Brands at Thatchers adds, “Gone are the days when drinkers will compromise on quality. So as the apple cider brand of choice for consumers**, we’ve created a premium cider that fits really well into our portfolio.

“As an increasing number of people are looking to moderate their alcohol intake as part of a mindful lifestyle, consumers can now opt for Thatchers Zero and not feel they’re missing out on a really enjoyable glass of cider.”

This is another step that we are taking as a cidermaker committed to sustainability. We have greatly reduced the plastic in our packaging, we are minimising waste throughout the business, and we are creating our own energy at Myrtle Farm.

Like all other ciders in our range, Thatchers Zero is gluten free and is suitable for vegetarians and vegans.

*Thatchers Zero is no more than 0.05% abv
**Kantar Worldpanel 52w/e 16th June 2019

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