We have been out and about surprising adventurers in the UK with their wildest ever pint of cider. From an ice-age gorge to ancient heathland, we’ve been popping up in iconic locations, rewarding those who’ve swapped scrolling for strolling or posting for paddling, with a refreshing Juicy Apple Cider.

The giveaway is celebrating the start of harvest, the earliest in our 121 year history, brought on by the long, hot summer. Despite the dry weather, we are delighted to have plenty of apples, all rich with flavour and ready to be turned into delicious cider!

Our best-selling new cider, Juicy Apple, has also enjoyed the gorgeous weather this summer as it is powered by sunshine; made using sun-drenched apples and 100% green electricity, including power from the 3,500 solar panels on the roof of our Somerset farm.

Great Britain’s great outdoors voted greatest location for perfect pint

New research by Censuswide has revealed that the great outdoors is Britain’s best place for a perfect pint; from pub gardens to beaches and mountains, the British public love to enjoy a pint in the open air. 41% say the pub garden is their favourite spot for a pint, 20% choose the beach, and others name everything from a campsite to a mountain peak as their ideal drinking destination.

And new data from OS Maps, Britain’s most popular outdoor navigation app, says its users created over 100,000 new walking routes last August bank holiday. They also saw a whopping 83% rise in searches for walking routes which feature pubs this summer – proof that many adventures are planned with the perfect pint in mind.

Eleanor Thatcher, fifth generation cider maker, said; “We’re excited by this year’s harvest; despite the dry weather we have an abundance of apples, and the glorious sunshine has packed them full of the rich sugars and tannins which make great ciders.

“At this time of year as the harvest begins, what better way is there to celebrate than enjoying a pint of cider, soaking up the last of the summer sun, out in the wild, where our apples are grown?”

Raise a free pint to the great outdoors

To celebrate the great outdoors and a great harvest, we have joined forces with pubs in iconic locations for great British adventures, from Lands End to the Lake District and the Peak District to the New Forest.

From 1 September 2025, anyone finishing an adventure at selected scenic pubs across the UK can enjoy a complimentary pint of Thatchers Juicy Apple – all they need to do is ask for a ‘Wild Pint’.

The pubs taking part include:

• The Turfcutters Arms (New Forest, SO42 7WL) – surrounded by forest walks and hiking trails
• The Old Gate Inn (Peak District, DE4 4HJ) – a favourite stop-off for hikers and climbers
• Ring O’ Bells (Kendal, LA9 5AF) – perfectly placed for Lake District adventures
• WAX (Watergate Bay, TR8 4AB) – where surfers can finish with a pint
• The Railway Inn (Sandford, BS25 5RA) – home of Thatchers Cider and in the foot of the Mendip Hills, set on the scenic Strawberry Line cycle and walking route
• Land’s End Hotel & Bar (Cornwall, TR19 7AD) – Britain’s most south-westerly pint
• The Rising Sun (Quantocks, TA4 3EF) – a favourite walking spot with epic views over the hills and out to the channel

50 free pints will be available in each location.

T&Cs

• Thatchers Juicy Apple cider is available to over 18s only.
• 50 free pints of Thatchers Juicy Apple will be available in each of the named venues only and only while stocks last. Alternatives are not available.
• Please drink responsibly