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If you’re only stocking one apple cider in 2020, make it Thatchers Gold

When choosing which ciders to stock on your bar in 2020, it’s important to understand which ciders are performing in the market and which will work best for you and your customers.

You need ciders that are going to work hard for you – great tasting with a good rate of sale from a cidermaker you can trust. And with high profile sporting events taking place this spring and summer, cider sales are expected to soar!

Thanks to its consistently strong performance, Thatchers Gold continues to outperform the total On-Trade cider category, is the best performing brand in the top 5 ciders and what’s more has the highest rate of sale.  A proven crowd pleaser, Thatchers Gold will be welcomed by your customers, and should be your number one choice of apple cider.

What’s more, Thatchers Gold is the best performing brand in the top 5 ciders, while Thatchers cloudy cider, Haze, has been amongst the biggest winners in the past year adding over 1.8 million litres to the category.

  • With its crisp apple refreshment, if you are only able to stock one apple cider, make it Thatchers Gold.
  • If you can stock two, have the number one cloudy cider, Thatchers Haze, alongside for a top performing pairing.

As the Morning Advertiser Readers’ Choice Cider Supplier, you can trust Thatchers to bring you not just great tasting cider, but superb customer service too. And with more investment into marketing support than ever before, your customers will be asking for Thatchers by name.

As drinkers continue to trade up to premium cider, the importance of provenance and authenticity has never been so important. From the individual variety of apple and the knowledge that Thatchers has gained over generations to make characterful ciders that stand out for their taste, the family-run company takes great care to create ciders that are consistently best quality – so drinkers know exactly what they’re buying with each glass.

Call us on 01934 822862 for more information about stocking Thatchers, or email us on

*Source: CGA Total Brand 52 w/e 2nd November 2019

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