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New Lighter Weight Bottle

Thatchers Vintage 2013 is the first of Thatchers packaged ciders to feature new lighter weight glass bottles.

The new style 500ml bottle, now embossed with the Thatchers name across the shoulder, and featuring a slimmer neck, represents an 18% saving in weight. The bottle has been designed and produced by Ardagh Glass, who have supplied us for ten years.

When we last redesigned our glass bottle, a 21% saving in weight was then achieved. We will now begin to move all our 500ml bottled ciders into the new packaging.

We have also redesigned the label for the 2013 Vintage Cider. The gold and black label, which features a picture of Thatchers founder, William John Thatcher, has been enhanced with red for increased shelf stand out, and features the 2013 International Brewing Awards Champion Cider medal.

Ageing in oak vats which have been standing for over a hundred years, gives the new 2013 Thatchers Vintage Cider a unique character that reflects our hands-on approach to cider making.

Thatchers Vintage is a medium dry, fresh, softly rounded cider, which at 7.4% has a fruity, floral aroma. A fine balance much respected by lovers of vintage cider, comes from the choice of Thatchers favourite bittersweet apples from the 2013 harvest, such as Dabinett, Somerset Redstreak and Tremlett’s Bitter that are carefully blended by Thatchers master cider makers at Myrtle Farm.

Light gold in colour, with a touch of sparkle Thatchers Vintage cider takes its characteristic depth of flavour from the giant oak vats in which it is slowly and carefully aged.

Fourth generation cider maker Martin Thatcher says,

“The light-weighting of our bottles is part of a sustainability programme throughout the company, which includes projects such as the creation of our own energy from biomass, to the installation of our own water borehole. Creating lighter bottles makes sense – not only are there savings in energy during production, but we estimate that our full delivery loads will be 1.7 tonnes lighter.”

Ends

 

For further information, contact:

Penny Adair, Tel: 0117 9040173

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