Taking Bank Holidays to new heights with Radio X
This weekend we took bank holidays to new heights with a stunt that took our naturally cloudy cider, well, into the clouds!
A sky-high stunt with Global‘s Radio X saw a once in a lifetime DJ set played while sailing across the Somerset skies in our iconic hot air balloon.
Radio X presenter Sunta Templeton kicked off the set with the highest-ever Friday Horn, a legendary radio moment that signals the start of the weekend on Radio X’s ‘4 til 7 Thang’ with Johnny Vaughan.
It was part of our month-long Thatchers Haze sponsorship of the Radio X drivetime show, which includes epic competitions such as a Somerset stay and cider tour, and festival tickets.
The epic set brilliantly paired Radio X’s big energy with our cloudy cider for an unforgettable bank holiday moment.
Martin Thatcher, fourth-generation cider maker said: “At Thatchers, we’re all about crafting top-quality cider that brings people together and lifts any occasion – so where better to take our naturally cloudy cider than up into the clouds?! Partnering with the Radio X team to blast the iconic Friday Horn from thousands of feet in the air was the perfect way to start the glorious bank holiday weekend and kick off British Cider Time.”
“We’ve had some big Friday Horns in our time,” said Sunta Templeton, “but this one was literally next level! Partnering with Thatchers Haze just makes sense. We’re both about banging tunes and celebrating the end of the working day,” she continued.
A special video of the show is available on radiox.co.uk and on both the Radio X and Thatchers social channels.
Thatchers Haze has become synonymous with summer music sessions. The perfect summer pint has partnered with festivals and venues across the country to elevate those magical music moments to the next level.
“Today’s Radio X stunt captured everything that Thatchers Haze is about” says Emma Pyle, Senior Brand Activation Manager at Thatchers Cider, “enjoying those laid-back moments, with the sun on your face, music in the air and the perfect pint in hand”.
She continued; “Thatchers Haze is what cloudy cider is supposed to taste like. Naturally cloudy from the Jonagold apple, it’s crisp, sweet and bang-on for summer. Whether you’re after that Friday feeling, the festival can of choice, or just soaking up the last of the sun in the garden, Thatchers Haze is that perfect summery sip. It’s the laid-back, no-fuss kind of refreshment that hits just right.”
Listeners can hear Johnny Vaughan on Radio X every weekday from 16:00 – 19:00 across the UK and on Global Player.
