Thatchers Cider will be the “Official Cider” of the ICC Men’s Cricket World Cup 2019, to be held from 30 May to 14 July in England and Wales, with 48 matches played across 11 venues in what will be the year’s largest sporting event in the United Kingdom.
As the Official Cider of the ICC Cricket World Cup 2019, the Somerset cider maker will have exclusive pouring rights for its Thatchers Gold and Thatchers Haze brands in each of the venues for the duration of the matches.
In addition, Thatchers Gold and Thatchers Haze will be available exclusively in the eight official fan zones that are being organised during the six week-long cricket celebrations.
ICC General Manager – Commercial, Campbell Jamieson said: “We welcome Thatchers as a partner for what is one of the most anticipated sports event in the world with the sport’s billion fans following the fortunes of their favourite players and teams. Thatchers is a renowned cider brand and we are delighted to be teaming up with them for the ICC Men’s Cricket World Cup 2019.”
Martin Thatcher, Managing Director of the family-run Thatchers Cider said: “This is a fantastic opportunity to be a part of a major sports occasion that will have the eyes of the global sports community firmly on it. We know sporting events on this scale don’t come around very often, and we’re delighted to be a part of it.
“Cricket has such a long heritage and tradition, something that as a fourth-generation family company we share and are immensely proud of. So, this partnership with the ICC is a real fit with our brand. We are really excited about bringing our ciders to the World Cup so fans from around the world can add to their enjoyment of some brilliant cricket with a refreshing pint of Thatchers.”
Over 850,000 people are expected to attend the matches which are being played across cricket venues in England and Wales at: Lords Cricket Ground and The Oval in London; Trent Bridge in Nottingham; Cardiff Wales Stadium; The County Ground in Bristol; The Hampshire Bowl in Southampton; The County Ground in Taunton; Old Trafford Cricket Ground in Manchester; Edgbaston in Birmingham; Headingly in Leeds, and The Riverside in Chester-Le-Street.
Martin adds: “We know the Cricket World Cup will deliver, and we look forward to working with the ICC to gain maximum exposure and activation for our ciders during this hugely anticipated summer of cricket. Cricket has exceptionally passionate fans, and we’re keen to share the experience with them.”
The ICC Men’s Cricket World Cup will be a truly multi-cultural event and taps into the UK’s love of sport – in fact according to YouGov, 83% of adults in the UK follow football, rugby or cricket.
As the Official Cider, there will be Thatchers branding at the bars within all the stadia, as well as a presence on the giant venue screens.