As the excitement builds for the next season, we’re thrilled to announce the renewal of our partnership with Southampton FC, marking a vibrant fourth year together.

Over the past three seasons, we’ve proudly stood alongside the Saints, sharing a commitment to exceptional fan experiences and unforgettable matchdays at St Mary’s Stadium.

Philip McTeer, Head of Marketing at Thatchers Cider, shared his excitement: “We’re proud to extend our sponsorship of Southampton FC and see our name above the new Thatchers Fan Zone. The fans are the beating heart of the match day at St Mary’s and we’re excited to be a part of that again. We’ll be raising a delicious pint of Gold to another thrilling season ahead.”

Greg Baker, Chief Revenue Officer at Southampton FC, shared his enthusiasm: “We’re delighted to continue our relationship with Thatchers Cider. They have been a fantastic partner, sharing our passion for delivering a high-quality experience to our fans. We look forward to taking our next steps together with Thatchers increasing their presence on a matchday with their title partnership of the Thatchers Fan Zone.”

Thatchers Fan Zone: A new name and a fresh experience

In an exciting new chapter of our collaboration, the Fan Zone will be reimagined as the Thatchers Fan Zone. This space will feature a revitalised look, from the big screen surround to other immersive details. It’s a place for fans to gather, celebrate, and enjoy the buzz of matchday with a refreshing Thatchers cider in hand.

Our ciders, your matchdays

Fans and visitors can continue to enjoy the full Thatchers range at St Mary’s, whether in the concourse, the newly named Thatchers Fan Zone, or the hospitality areas. Our ciders remain a staple for both matchday and non-matchday events, ensuring a flavourful experience whenever you visit the stadium.

Here’s to the Season Ahead

With Thatchers Cider and Southampton FC raising the bar for fan experience, we invite everyone to join us in the new Thatchers Fan Zone.

Let’s make this season one to remember—one pint, one cheer, one unforgettable moment at a time!