When choosing which ciders to stock on your bar in 2020, it’s important to understand which ciders are performing in the market and which will work best for you and your customers. You need ciders that are going to work hard for you – great tasting with a good rate of sale from a cidermaker […]
It’s the perfect time of year to prune your apple tree and our Farm Manager, Chris, has a few top tips to help you. It’s important to remember that all apple varieties are different so there isn’t a ‘one size fits all’ when it comes to pruning but here are a few basic principles: Regularly […]
One of the apples we use in our traditional ciders is the Ellis Bitter. This bittersweet apple has soft and gentle tones which enhance both our Big Apple and Leaf Twister ciders. The Ellis Bitter is our Apple of the Month for July.
We are introducing a new series of special vintage, limited edition ciders under the brand Cider Barn. Each of the small batch ciders will demonstrate the skill and dedication our cidermakers have honed over four generations at Myrtle Farm. Using single variety, dual variety, and multiple blends, the new ciders will each have a story […]
Today we unveil our new TV commercial, a collaboration with Bristol based, multi-Academy Award®-winning studio Aardman. Airing for the first time on TV at 9.15pm on 25TH May, the commercial uses Aardman’s stop motion animation technique to bring the viewer through the gates of Thatchers’ own Myrtle Farm home. We see how the family cider maker’s […]
Our Blood Orange Cider has attracted more shoppers than any other innovation within the beer wine and spirits category in 2022, making it the most successful BWS launch of the year.* It has already leapt into the top 4 fruit ciders in the UK, and as the biggest new cider launch of 2022 has added […]
Shoppers have been giving the thumbs up for our latest cider, Thatchers Blood Orange. New figures from IRI show Thatchers Blood Orange to be the most successful new cider launch in the Off Trade this year. Adding more value to the cider category than all other new cider launches combined*, Thatchers Blood Orange was unveiled […]
Tapping into the biggest flavour trend for this year, family cider maker Thatchers is extending its award-winning range of premium ciders with Thatchers Blood Orange. Bursting with mouth-wateringly juicy blood orange flavour, the latest innovation from family cider maker Thatchers is being unveiled in 500ml bottle and 440ml can. The emerging blood orange flavour is […]
As the first trailers of apples arrive at Thatchers’ Myrtle Farm for the annual apple pressing, we’re celebrating British farming through our partnership with British Food Fortnight. British Food Fortnight is the biggest annual, national celebration of British Food and Drink, organised by Love British Food , taking place from 18th September to 3rd October. […]
