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 Promoter: Thatchers Cider Company Limited, Myrtle Farm, Station Road, Sandford, Somerset, BS25 5RA.

Terms & Conditions

  1. Eligibility: The Thatchers Pub Heroes sign-up form is open to publicans in England, Scotland and Wales who stock at least one draught Thatchers brand at the time of sign-up to the Thatchers Pub Heroes initiative. The Thatchers Pub Heroes initiative is not open to employees of Thatchers Cider or employees or lessees of partnering wholesalers, suppliers, or pub groups.
  2. How to sign-up: To sign-up to the Thatchers Pledge, publicans are required to complete a form at To complete the form, internet access is required alongside a valid full postal address and email address. By signing up to the Thatchers Pub Heroes initiative you agree to these terms & conditions.
  3. Order limit: Each publican is limited to receiving 20 free limited-edition t-shirts, regardless of the number of draught Thatchers brands that they stock and the number of orders they place in the period of the Thatchers Pub Heroes initiative. A total number of 20,000 t-shirts have been made and pubs will receive these on a first come first serve basis on sign ups. Any pubs that attempt to sign-up or request to sign-up once the sign-up form has closed will not receive any t-shirts.
  4. Delivery arrangements: The Thatchers Pub Heroes t-shirts will be delivered within 2-4 weeks of sign-up to the Thatchers Pub Heroes initiative. T-shirts will be sent directly from Thatchers to the pub address given at the time of sign-up.
  5. Choice of sizes: Each publican who signs up within the first 950 sign-ups will receive 20 t-shirts only and will not be able to specify the sizes or colour that they receive of the t-shirts. Every pub that receives the t-shirts will receive the following:
    1. 5 x Medium Army Green
    2. 5 x Large Army Green
    3. 5 x Extra Large Army Green
    4. 5 x Extra Extra Large Army Green
  6. Promotion Sign-Up Period: Publicans can access the Thatchers Pub Heroes initiative sign-up form from 10.03.2021 until the earlier of 12.04.21 and the time at which the total number of t-shirts produced by Thatchers have been claimed by pubs.
  7. Questions: All questions in relation to the Thatchers Pledge can be sent to
  8. Data protection: All information provided in signing up to Thatchers Pub Heroes initiative will be stored in line with the Thatchers privacy policy available at:
  9. Marketing: Publicans will only be contacted for marketing purposes after sign-up if they have given Thatchers permission to do so via the sign-up form. Pubs will only feature on the Thatchers Pub Heroes initiative participating pub map, should they opt in to do so. By doing this, the pub opts in to have their address, pub name and contact details listed on the Thatchers website for customers to search and contact for a t-shirt.
  10. Thatchers’ right to reject orders: Thatchers is entitled to reject a publican sign-up to the Thatchers Pledge if:
    1. Breach of terms: the publican is in breach of these terms & conditions, any other terms & conditions with Thatchers, or the terms & conditions of any Pledge Partner; or
    2. Negative PR impact: it would reflect negatively on the name, reputation, or goodwill of Thatchers or any Pledge Partner to accept the sign-up; or
    3. Fraud/suspicious activity: Thatchers suspects the sign-up is fraudulent or otherwise suspicious;
    4. Events outside Thatchers’ control: Thatchers withdraws, postpones, or limits the Thatchers Pledge as a result of any act or event outside its control, including but not limited to: natural disaster, fire, flood, pandemic, terrorist attack, industrial dispute, change in law or regulation,
  11. Liability for loss etc. of Thatchers Pub Heroes T-shirt: Thatchers does not take any responsibility or liability for t-shirts claimed under the Thatchers Pub Heroes initiative that are lost, delayed or damaged.
  12. Exclusion and limitation of liability: Thatchers will not be liable for any loss, expense, or damage (in each case whether direct, indirect, special or consequential) arising out of or in connection with the Thatchers Pub Heroes initiative and/or a publican’s sign-up to it. However, nothing excludes or limits Thatchers’ liability for death or personal injury caused by its negligence, fraud, or fraudulent misrepresentation.
  13. Ongoing validity: If any part of these terms & conditions is invalid, illegal or unenforceable, it will not affect or impact the continuation in full force and effect of the remainder of the terms & conditions.
  14. Discrepancy with marketing materials: If there is any discrepancy between these terms & conditions and the details in any associated promotional material, these terms & conditions will prevail.
  15. Governing law and jurisdiction: These terms & conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales.