Sales Academy

Job Description

Thatchers Cider Company

As one of the top cider making businesses in the world, we’re proud of what we’ve achieved, and we’re even more excited about our plans for the future. We’ve experienced tremendous growth through industry leading levels of investment in marketing, people development, innovative technology and world class cider mill machinery. As fourth generation family cider makers, founded in 1904, we are very proud of our Somerset roots.

Thatchers People

The Thatchers team is action orientated, adaptable and resourceful with high levels of resilience to compete in an exciting yet competitive market place. We work hard and, together, we achieve great things. We have a desire to learn, a thirst for knowledge, and a passion for quality cider that customers enjoy across the world.

Training & Development

As a family run business our sales training and development programme is tailored to you as an individual, at the start of this journey we will review your skills and ambitions to create an individual training plan that meets your needs. Our commitment to you will be an industry leading sales qualification, skills development tools and a range of business seminars and networking opportunities that will give you an insight into our industry and business.

Overall Purpose

To manage and grow brand presence and awareness in a defined territory through increasing the distribution and availability of Thatchers Cider brands

Key Accountabilities / Duties

•Maintain a calls per day average (no. dependant on role), through effective journey planning.
•Deliver customer/consumer experiences through Tours, Tastings, events, product placement (availability & visibility) and POS support.
•Create and build excellent working relationships across your customer base.
•Identify new opportunities to increase product distribution, through additional installs, facings or listings within your territory.
•Use the company CRM system to log all activity and produce sales information.

To Do The Job You Will Need:

•An excellent track record of customer service and interpersonal skills
•To of gained experience in a customer facing role
•To have the desire to learn and a thirst for knowledge to develop a career in sales
•To show us your commitment to a hard working work ethic and going the extra mile
•Be able to drive with a full UK driving licence
•Have the ability to self-direct and organise your time
•A positive outlook, demonstrating integrity and honesty
•Resilient and persistent in getting things done
•A can-do attitude with the drive to succeed

This Would Be Great But Not Essential:

•A background in a sales environment (not essential)
•Knowledge of our customer base, bars, pubs, supermarkets, wholesale and independent shops
•Can demonstrate selling skills
•To have a high level of awareness of ICT
•Ability to influence others to make a decision or a course of action
•The confidence to take risks, and be confident in your decisions


Apply Here


Meet Jack, our On Trade Field Sales Executive.


Meet Kate, our Off Trade Field Sales Executive.