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Now’s the time to take a look at the growing trends in the market and review your drinks range to make sure it’s ready for summer. And ensuring a low/no alcohol selection that meets the discerning demands of your customers, should be a priority.

Thatchers Zero, launched in January 2020, has seen more volume growth than any other low/no apple cider*. That popularity means it’s the alcohol-free cider you should be stocking.

With a beautifully bright, golden appearance, crisp, medium dry taste, and fruity aroma, Thatchers Zero is blended using a selection of Thatchers favourite bittersweet apple varieties, traditional and modern apples creating a refreshing drink with body, smoothness and character.

Thatchers Zero has gained acclaim and has been welcomed by both trade and consumers – an alcohol-free cider that retains the taste and character of a true cider and is a pleasure to drink. It was recognised as the Best Low/No cider in the Imbibe Awards and gained a Taste of the West Gold medal.

With the launch of Thatchers Zero, Thatchers wanted straight away to bust a myth. And that was that low/no drinks just didn’t have the quality of their alcoholic counterparts.

Rob Sandall, On Trade Director at Thatchers puts that myth to bed. “With the introduction of Zero, we’re changing perceptions of low and no alcohol cider. Zero took our cidermakers two years to develop creating their own special fermentation process, ensuring it hit the mark on flavour, depth and appearance.   Make no mistake, Zero looks like cider and tastes like cider – without the alcohol.”

So with the low/no category here to stay, now is the time to review your range and add the award winning Thatchers Zero to your cider selection.

Rob continues, “Thatchers Zero really enhances the range of no and low alcohol drinks, and by including it in your range can really add value and drive incremental sales.

“As a premium cider Zero fits really well into our wider range and it’s great to have an alcohol-free option that fully delivers on taste.”

Like all Thatchers ciders, Zero is suitable for vegetarians, vegans and is gluten free.

Stock Zero now by asking your regular supplier, or contact Thatchers direct on 01934 827408


*IRI w/e 52 week 27th February 2021. Thatchers Zero is the #1 low/no apple cider in the last 12 weeks with bigger volume than #2 and #3 brands combined at a higher average price point.