Join our Thatchers Cider Free Pint Campaign
We’re encouraging the nation to head to the pub to grab one of 15,000 free Thatchers Cider pints – and we want you to be involved!
Join our Thatchers Cider campaign to offer your customers the chance to buy a Thatchers draught pint and get one free – all funded by us.
The campaign is free to join and easy to run – serve the pints of any Thatchers draught cider as normal, receive the money and we’ll reimburse your customer for one pint directly through a simple receipt upload.
How will the campaign benefit your venue?
The campaign will encourage pub visits, meaning more footfall to your venue as a Thatchers Cider stockist.
We’ll drive rate of sale of Thatchers by encouraging pint purchases – importantly, meaning more cash in the till for you.
Your venue will also benefit from additional point of sale support including posters, tent cards and posters.
What do you need to do?
- First-up, sign up to the campaign via the form below before 15th July.
- We’ll add you to the campaign – including free social media support & point of sale displaying the 2-4-1 offer.
- Once the campaign begins on 21st August 2026, serve your Thatchers pints as normal & receive money from the customer.
- Hand the customer an itemised receipt – stating ‘Thatchers Cider (brand)’ and the pint price.
- The customer does the rest and receives money directly from us.
- Make sure you remove the point of sale at the end of the campaign – 30th September 2026.
How does it work?
- Your customer will spot the offer via the social media campaign or in venue point of sale.
- They’ll head to the microsite, showing them how to receive their money back.
- They’ll head to the bar to purchase two pints of Thatchers Cider.
- After receiving their itemised receipt, they’ll upload a picture to the campaign microsite.
- We’ll reimburse them the full cost of 1 pint within 7 days.
