Bring a Thatchers Christmas to your pub

Christmas is cider’s biggest moment outside summer — 5 of the 10 highest-selling days in the on-trade fall over the festive period, and cider takes 8% of the festive draught sales mix. This year we’re going bigger than ever at Christmas time and we want you to be a part of it.

Sign your pub up and we’ll help you turn that national Thatchers noise into pints over your bar.

Why sign up to the campaign?

A CAMPAIGN YOUR CUSTOMERS ALREADY KNOW ABOUT

We’re going bigger at Christmas than ever before with a Thatchers campaign that will ensure your customers have Thatchers front of mind before they’ve walked through your door.

SUPPORT IN THREE AREAS

We’ll back your festive cider sales through cider’s Christmas association, rate of sale, and your team.

What will your pub receive?

GET YOUR TEAM BEHIND THE BRAND

Staff recommendations are one of the strongest influences on what a customer orders. Our team will visit for a Thatchers sampling session in the coming months, brief your staff on the festive incentive, and put a £1,000 team Christmas party in January up for grabs for the winning pub.

DRIVE CIDER SALES WHEN YOU’RE AT YOUR FULLEST

Go big on festive loyalty: buy 8 pints of Thatchers, get 1 free. Every kit includes 100 loyalty cards, 10 tent cards and 2 wobblers, plus festive staff tops and social media tools. Complete a card and customers are entered into a prize draw — and we’ll supply a free keg in January as free stock.

LET YOUR CUSTOMERS DO THE SHOUTING

Drinkers post their pub pint pics with #ThatchersChristmas to win cider — putting your pub in front of a festive audience for free.

Thatchers Cider Christmas

Fill in the form below and your local Thatchers representative will be in touch to confirm your activity plan, book your team sampling and get your POS kit delivered ahead of December. Sign-ups are open now — kits and sampling visits are allocated across October and November, so early registration secures your slot.

Outlet name(Required)
Please confirm that you stock Thatchers Cider on draught.
Delivery Address For Point of Sale(Required)
Become part of the Thatchers Family!