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Tap into the Opportunity of Thatchers Gold

Thatchers Gold is different. It stands out from the crowd for its refreshing taste and quality, backed by the heritage and provenance of the four family generations of Britain’s largest independent cider maker. With shoppers showing they are prepared to pay more for quality, Thatchers Gold has demonstrated outstanding value growth of +60% in the off-trade in the last 12 months*.

Supported by a new national TV, VOD and digital media campaign, Thatchers Gold is the premium apple cider your customers will be asking for by name this year, so let it help boost your profits.

Over 20 million people will see the Thatchers Gold campaign this summer. The highly visual and sport-targeted campaign features creative that encapsulates the generations of cider making expertise and unwavering strive for quality that is embodied in Thatchers Gold. This perfection is manifested in attention on the smallest of details, every drop of cider.

Thatchers Gold is making a huge impact with consumers. Crafted in Somerset from a blend of Thatchers’ favourite classic apple varieties, including bittersweet Dabinett and Harry Masters Jersey, and the sharp, deep-red Porter’s Perfection, Thatchers Gold is a refreshing medium dry, 4.8% cider with perfection in every drop.

Packaged sustainably in 4 and 10 can packs and 500ml bottle.

Source: IRI value sales 52 w/e 27 Mar 21

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