Thatchers Cider is supporting the future of live music in pubs and bars by offering the chance to win one of three Haze Sessions Music Nights this Spring.
Thatchers Haze has become synonymous with great music at festivals and events across the UK, since the first Haze Sessions event was held back in 2016.
This Spring, the three winning venues will each receive investment into a bespoke event featuring either a band, solo artist or DJ, chosen to suit the venue’s specific audience. And what’s more they’ll also receive a bundle of Thatchers prizes to help make the event a great success, together with branded material to help in event promotion.
How do you enter? Every venue installing Thatchers Haze for the first time between January 1st 2024 and March 31st 2024, via participating wholesalers, will be automatically entered into a draw, with the winners randomly selected on the closing date of March 31st 2024.
And that’s not all. Every new install in the qualifying time period will also receive a free keg of Thatchers Haze Cider together with 10 co-branded polo shirts.
Emma Pyle, brand activation manager at Thatchers Cider says, “Running a Haze Sessions event will really support operators by generating footfall in the Spring, and in the run-up to the busy summer season. We’ll help the winning pubs choose the act they feel will best suit their outlet and will support the evening with prizes and promotional material.
“It’s going to be a fantastic night!”
The UK’s favourite and best-selling cloudy apple cider, Thatchers Haze, goes hand in hand with laid back occasions, particularly when there’s music in the mix.
Emma continues, “Hazy drinks are trending, gaining share of apple cider category. Thatchers Haze has seen 68% volume growth1 as consumers look to experiment and explore.2
“As producers of great tasting cider, we believe expertise and craft go a long way. And when it comes to music, it’s no different. What better way to enjoy an evening of live music than with a pint of Thatchers Haze in your hand.”
Thatchers Haze is a 4.5% naturally cloudy apple cider, crafted from Discovery, Falstaff, Gala and Jonagold eating apples to create its crisp, sweet finish. All importantly it’s the juice of the Jonagold apple that gives the cider its all-natural haze.
For more details and T’s and C’s:
1 CGA OPMS P06 2023 vs 4YA
2 Meetglimpse.com Aug2023