Over 5,000 pubs, clubs, bars and restaurants are so far signed up to receive a free keg of Thatchers cider as part of our £1million Pledge in support of the hospitality industry.
With the backing of leading wholesalers and pub partners, we have been able to extend the reach of our offer of a free keg of cider to many leased and tenanted outlets, alongside free trade outlets.
Over 60 wholesalers, brewers and pub partners are supporting the initiative to help get the hospitality industry back on its feet after lockdown.
“Momentum is building, and the take-up of businesses signing up for the Thatchers Pledge over the first few weeks has been really fantastic,” says Rob Sandall, director of On Trade at Thatchers Cider.
“To date over 5,000 pubs, clubs, bars and restaurants have signed up to receive a free keg of Thatchers Cider supporting their reopening and putting much needed cash in their till.
“We are expecting many more operators to sign up as summer continues.”
The Thatchers Pledge is offering up to £1million of cider to support the re-opening of the hospitality industry across the UK.
Rob continues, “The response from wholesalers and pub companies has been so supportive, sending a clear message that as an industry, we are supporting UK hospitality to get back on its feet following the Covid-19 lockdown.”