Over 6,000 pubs, clubs, bars and restaurants in the UK signed up to receive a free keg of Thatchers cider in 2020 as part of our £1million Pledge in support of the hospitality industry.

With the backing of leading wholesalers and pub partners, we were able to extend the reach of our offer of a free keg of cider to many leased and tenanted outlets, alongside free trade outlets.

Over 60 wholesalers, brewers and pub partners supported the initiative to help get the hospitality industry back on its feet after the first national lockdown in 2020.

“The take-up of businesses signing up for the Thatchers Pledge was really fantastic,” says Rob Sandall, Thatchers’ director of On Trade.

“Over 6,000 pubs, clubs, bars and restaurants signed up to receive a free keg supporting their reopening and putting much needed cash in their till.”

The Thatchers Pledge offered up to £1million of cider to support the re-opening of the hospitality industry after the first national lockdown in 2020 across the UK.

With thanks to our pub partners and wholesalers supporting the Pledge, a keg of Thatchers cider was delivered to customers free of charge. Marston’s, St Austell, Greene King, Coors, Carlsberg, LWC, Enterprise Inns, Punch and many more participated.