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Introducing Rosé Cider on draught for pubs and bars

We’ve introduced Thatchers Rosé on draught for the first time.

“With a growing number of loyal purchasers throughout the UK, now is the right time to bring Thatchers Rosé out of the fridge and onto the bar,” says Rob Sandall, On Trade Sales Director at Thatchers.

“This is an opportunity for pubs and bars to offer Thatchers Rosé to drinkers who discovered it prior to and during Lockdown and are now resuming their social experiences in the pub, with premium ciders they can trust to deliver on taste.”

According to CGA Brandtrack, 43% of people said they’ll continue to drink the premium brands they enjoyed during Lockdown. With Thatchers Rosé now available on draught, it gives pubs and bars a new opportunity to enhance their range with a premium cider that has a proven track record with consumers.

It’s now essential every outlet makes the most of the summer cider feel into Autumn with premium ciders that can demonstrate consumer appeal and help boost profits.

For today’s drinkers searching for new and exciting ciders, we use our love of innovation to combine traditional cidermaking techniques with contemporary styles and flavours. Using a blend of naturally sweet, rosy-red dessert apples, including Cripps Pink, Fuji and Gala, Thatchers Rosé is a 4% deliciously sweet, sparkling cider, bursting with fruity apple flavour.

Rob concludes, “Consumers have a connection with their favourite brands – they understand the care we take to  make our cider sustainably and to the highest quality , but crucially they trust us to  deliver a great tasting glass of cider every time.”

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