Thatchers Cider is embarking on a trip to China to explore the potential opportunities for introducing its Somerset cider to the Chinese market.

With assistance from UKTI (UK Trade and Investment) and the CBBC – China Britain Business Council – Thatchers will be taking a three week trip around the country, with visits to retailers and distributors in seven major cities including Schenzhen,  Shangai, Qingdao and Beijing.

Martin Thatcher, Managing Director of Thatchers, says, “China already enjoys wine and beer imported from Europe. We feel that the time is now right for us to look to introduce Thatchers Somerset cider to them too.  China represents a huge opportunity for us; working with the CBBC and UKTI has given us valuable insight into the market and has helped us to understand the developing tastes of the Chinese consumer.”

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For further information contact:

Penny Adair, Tel: 0117 9040173