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New Look For Gold

We’ve given our flagship brand Thatchers Gold a new look.

Evolving the iconic Somerset scene that has been featured on the Gold label over recent years, the images have been strengthened and tasting note made more prominent. The new design is now being rolled out across Thatchers Gold 500ml bottles, 440ml cans and the draught badge.

Thatchers Gold is a smooth, medium dry Somerset cider with wide appeal, leading the way in the cider category. The aim of the refreshed imagery is to convey the craft, cider and expertise of Thatchers heritage.

The refresh is part of a multi-million pound marketing programme this year for Thatchers Gold, which has included the launch of a new TV commercial “Time Stops”, a new outdoor campaign “What Cider’s Supposed To Taste Like”, new point of sale, and the rebranding of the Thatchers delivery fleet.

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