We’ve just launched our first online film campaign for our cloudy cider, Thatchers Haze.

Following on from The Haze Sessions in July, the campaign continues to reinforce the association between great cider and great music.

The 30 sec film captures the craft and attention that goes into preparing for a live music performance, much like the level of craft and expertise that goes into making Thatchers cider.

The film will be featured across digital channels including Spotify, You Tube, Sky Go, All4, Facebook and Instagram from today, Friday 19th August, running until 2nd October, with an estimated 4 million impressions targeted at the 25-44 age group.

Martin Thatcher, fourth generation cidermaker, says, “With cloudy cider taking the market by storm in 2016, and Thatchers Haze making a huge contribution to the category, the time is right for us to produce our first online film campaign to support the brand within this key audience.”