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Publicans make their free choice as Thatchers Gold takes the top spot

Thatchers Gold has become the #1 cider in the GB licensed free trade, taking the top spot for the first time.1


Thatchers Gold now has the highest Rate of Sale for any cider on the bar across GB licensed free trade outlets, more than double that of its closest competitor.


That means that where pub operators are free-of-tie and can choose their own cider range, it’s Thatchers Gold they turn to for quenching their customers’ thirst.


James Palmer, Head of On Trade at Thatchers Cider, says,


“Figures just released show that Thatchers Gold is now the Number One draught cider across the whole of the GB licensed free trade.


“With free trade outlets making up 45% of total cider volume across the country, this tells us loud and clear that where pub operators have the freedom to choose their cider range, Thatchers Gold, with its perfection in every drop,  is their preferred pint to drive sales at the bar.


“This comes hot on the heels of the news that Thatchers Gold is the best-selling draught pint across all beers and ciders in the South West2 .


“With its perfect balance of fruitiness, tannin, sweetness and acidity, crafted with the very best tasting apples here at Myrtle Farm, and supported by an impactful marketing campaign that truly reflects Gold’s refreshing appeal, operators recognise that this is the cider sought after by their customers.”


Across total GB outlets, Thatchers Gold retains its existing number one position for Rate of Sale1.


Thatchers Gold was first produced here at Myrtle Farm some twenty years ago, and since then has seen consistent growth across the UK, sold on draught in pubs and bars, as well as glass bottles and cans with high street retailers. In fact, it has grown more than any other apple cider over the last three years3 helping us become the UK’s second largest cider maker.


“Its appeal starts right here at Myrtle Farm,” says James, “where we craft Gold with the very best tasting apples. We have a saying that the best cider starts in the orchard, and that’s exactly the case with Gold.”






1 CGA OPMS P02 25.2.23

2 CGA OPMS All records Value and Volume

3 IRI Cider and Perry, value sales 52 w/e 5 Dec 22 vs 52w/e 9 Dec 19.





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Thatchers Cider Company Ltd, Myrtle Farm, Sandford, Somerset, BS25 5RA