Our Blood Orange Cider has attracted more shoppers than any other innovation within the beer wine and spirits category in 2022, making it the most successful BWS launch of the year.*

It has already leapt into the top 4 fruit ciders in the UK, and as the biggest new cider launch of 2022 has added more value to the category than all other new cider launches combined.**

“As shoppers are getting more adventurous, looking for excitement and innovation alongside knowing they are purchasing a great quality cider, Thatchers Blood Orange is a fantastic example of how an exciting, premium cider has had an impact nationally in the market,” observes our Off-Trade Sales Director, Chris Milton.

“Blood Orange has tapped into the biggest flavour trend for this year, helping reinvigorate the category.”

Thatchers Blood Orange, 4% abv, is crafted with naturally sweet, juicy dessert apples, Braeburn, Fuji and Gala, selected for their sweetness, aroma and quality. Bursting with natural blood orange flavour, this is a vibrant, sparkling cider.

Thank you to everyone who has played their part so far in the success of Blood Orange!

Ends

Data:

*Kantar Shopper Panel | 52w/e 04 Sept 2022

**IRI Cider & Perry, Value Sales, YTD 8 Oct 2022, All BWS Outlets UK