Visitors to Bristol Rovers Memorial Stadium will notice a new name this season above the North Terrace.

From the start of the new season, the North Terrace is to be known as The Thatchers End.

In a renewed partnership agreement with Bristol Rovers, Thatchers Cider will take the name of the stand, together with a higher profile around the ground. That includes pitch side branding, as well as an increased range of ciders available in the bar, to include Thatchers Gold and Thatchers Haze on draught.

“We’re very pleased that we are able to bring Thatchers Gold and Haze to The Memorial Stadium – we know we have many very loyal customers in Bristol and it’s great to have their favourite cider at the ground for them,” says Martin Thatcher, fourth generation cidermaker. “We wish the team all the very best for the forthcoming season.”

Rovers Chairman Steve Hamer added; “We are delighted that Thatchers have agreed to sponsor the North Terrace for our first campaign back in League One and we look forward to a long and successful partnership with them.

“Our supporters, I know, were very pleased when we began stocking Thatchers cider at the start of last season and for the company to sponsor one of the most popular areas of The Memorial Stadium is a logical progression of our partnership with a locally based cidermaker.”

Stadium Manager Ian Holtby added; “Thatchers have supported the Club for the past three seasons and we are delighted at their new level of sponsorship and for joining us on our continued journey.  We look forward to working with them for many seasons to come as both companies continue to grow.”