We are delighted to announce that we have renewed our agreement with Somerset County Cricket Club, continuing as Official Cider Partner for a further three years.
This new deal is an extension of the current agreement which has seen Thatchers and Somerset County Cricket work together on many exciting ventures over the last six years.
The jewel in the crown of this partnership has seen Thatchers branding appear on the Club’s stunning roof terrace. The Thatchers Terrace is the balconied area situated on the second floor of the impressive Somerset Pavilion, which gives members and hospitality parties the chance to enjoy the cricket from an unrivalled vantage point with spectacular views of the surrounding Somerset countryside.
Thatchers benefits from exclusive cider pouring rights at the Cooper Associates County Ground, a day’s coaching session for young players plus continued social media activities and competitions for supporters.
Thatchers has been at the forefront of cidermaking at Myrtle Farm since 1904. We use our knowledge and expertise of apple varieties to produce a range of premium bottled, draught and traditional ciders, including Thatchers Gold and Thatchers Haze which are available in the bars at the Cooper Associates County Ground.
Head of Commercial Partnerships at Somerset CCC, Guy Wolfenden said: “Everyone at the Club has thoroughly enjoyed working with Thatchers over the last few years. They have grown to be a national brand, yet at the heart of everything they do is a passion for Somerset, supporting their local roots.
“Cricket and cider are integral parts of any summer and we are looking forward to another three fantastic years of working with Martin and his team.”
Martin Thatcher said, “We have built up a very strong and loyal relationship with Somerset County Cricket since we first started working together back in 2012. We love being a part of the club’s extended family, sharing their commitment to the county, striving for the very best, and taking a pride in their roots. We look forward to another three years of successful partnership together.”